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Cookie Policy

Last Updated: 02/12/2026

This Cookie Policy explains how Zenbuilt Performance (“Company,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit or make a purchase from www.zenbuiltperformance.com (the “Site”).

This Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyze traffic, and support marketing and advertising efforts.

We also use similar technologies such as:

  • Pixels

  • Web beacons

  • SDKs

  • Local storage

For simplicity, we refer to all of these as “cookies.”

2. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are required for the Site to function properly and cannot be disabled. They enable essential features such as:

  • Shopping cart functionality

  • Secure checkout

  • Fraud prevention and security

  • Account login and authentication

  • Payment processing

Without these cookies, the Site cannot operate correctly.

B. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Site so we can improve performance and user experience.

They may collect information such as:

  • Pages visited

  • Time spent on pages

  • Traffic sources

  • Device and browser type

  • Error messages

Examples of services we may use:

  • Google Analytics

  • Shopify Analytics

  • [Other analytics provider]

C. Functional Cookies

These cookies allow us to remember choices you make, such as:

  • Language preferences

  • Currency selection

  • Saved login details

  • Previously viewed products

They enhance your browsing experience but are not strictly required.

D. Advertising and Targeting Cookies

These cookies may be set by us or our advertising partners. They help us:

  • Show relevant ads on other websites

  • Measure ad performance

  • Retarget visitors who viewed products

  • Deliver personalized marketing communications

Examples may include:

  • Google Ads

  • Meta (Facebook) Pixel

  • TikTok Pixel

  • Pinterest Tag

  • Email marketing platforms (e.g., Klaviyo)

Under certain U.S. state privacy laws, the use of advertising cookies may be considered “selling” or “sharing” personal information.

3. Information Collected Through Cookies

Cookies may collect information such as:

  • IP address

  • Device identifiers

  • Browser type

  • Purchase activity

  • Browsing behavior

  • Referring URLs

This information may be linked to other personal information we collect.

4. Your Choices and Opt-Out Rights

Managing Cookies

You can manage cookies in several ways:

Please note that blocking certain cookies may impact the functionality of the Site.

5. California and Other State Privacy Rights

If you are a resident of California or certain other U.S. states (such as Colorado, Virginia, Connecticut, or Utah), you may have the right to:

  • Know what personal information we collect

  • Request deletion of your personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Opt out of targeted advertising

To exercise your rights, please contact us at:

Email: zenbuiltperformance@gmail.com
Mailing Address: West Brookfield, Ma. 

If applicable, you may also click the “Do Not Sell or Share My Personal Information” link on our Site.

We will not discriminate against you for exercising your privacy rights.

6. Third-Party Cookies

Some cookies are placed by third-party service providers who perform services on our behalf, including:

  • Payment processors

  • Shipping providers

  • Analytics providers

  • Advertising partners

We do not control third-party cookies. Please review their privacy policies for more information.

7. How Long Cookies Are Stored

Cookies may be:

  • Session cookies, which expire when you close your browser

  • Persistent cookies, which remain on your device until they expire or are deleted

Retention periods vary depending on the cookie type and purpose.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

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